Did you know that global spending on digital advertising is expected to reach 836 billion dollars by 2026? It has become one of the most powerful ways for brands to reach their target audience. Therefore, it is critical to understand what is display ad and how to add it to the marketing mix.
So, let’s get into it!
What are display ads?
Display ads are visual ads placed on apps, websites, clickable channels, or social media networks that redirect users to dedicated landing pages. Mobile leaderboard ads, banner ads, and desktop ads are examples of display advertisements. Digital display advertising offers an excellent way for brands to target new potential customers while increasing their reach.
Why you should include display ads in your marketing campaigns?
Display ads provide an efficient way of reaching out to customers on a global scale. It has the potential to target millions of users with relevant ads. Here’s why every business should include display ads in their marketing strategy.
Broaden your business reach
Display ad formats can draw attention to the products and bring conversions clicks which in return adds to the sales.
Raise brand awareness
Display ads can help in creating precise remarketing campaigns that are useful in increasing brand awareness by reminding customers who have visited your website that they’re missing out on great deals and offers. It increases brand visibility while simultaneously connecting users with the products they need.
Better return on investment
Display ads can use the ad-spend investment effectively in terms of generating greater ROI for marketing efforts.
How does display advertising work?
Display advertising can be broken down into six steps.
1. Begin with defining your audience
Start with defining whom you want to see your ads. This is an extremely critical step that can make or break the whole ad campaign creation process. You can use a variety of inputs to define your audience, including shopping signals, and demographics to refine where your ads should populate.
Remarketing allows you to serve ads to audiences who have already visited your site or viewed your products. You can use display ads to remarket your products to the right audience who is already interested in those products.
2. Define your campaign goals
Next, you have to define the goals for the campaign. Choose the key performance indicators (KPIs) that represent the outcomes you want to achieve such as return on ad spend (ROAS) or brand reach. You can also configure additional settings, such as budget, supply sources, pacing, pre-bid traffic filtering, device types, and more at this point.
3. Create design and copy for your display ad
The design and copy of your display ad should communicate the key benefits of your product or the unique value proposition and message of your brand clearly and concisely.
4. Size display ads to spec
The next step is to adjust the selected creative according to the ad formats. The Ads should be responsive according to the devices they are being seen on. For example. larger display ads also feature body copy under the headline, whereas in smaller ad formats the body copy might need to be omitted.
5. Traffic display ads in time
These different sizes of display ads are then sent to the final media according to the dates in the media plan.
6. Monitor the metrics of your display ads
Lastly, it is crucial to pay special attention to the campaign settings and creative elements, including the visuals, headlines, and CTAs. All of these elements play a critical role in the success of your digital marketing campaign. Think about how you might play around these elements to improve your campaign metrics such as ROAS, acquisition, and click-through rate (CTR).
Conclusion
In conclusion, display ads are a critical part of a digital marketing strategy. The scalability and reach of display ads can play a critical role in making potential customers aware of your brand and increasing engagement and sales.
From traditional banner ads to responsive and innovative display ads, each type serves a unique purpose in driving conversions and capturing user attention. However, display ads have become a preferable choice as these ads allow brands to test different visuals, ad copies, and calls to action to achieve the desired results.
For example, with display ads brands can launch several display ads with the same CTAs and visuals but different headlines rather than choosing just one headline and hoping it will work. It helps them analyze which messages resonate best with their target audiences.
By understanding the differences between search and display advertising, utilizing various tools for ad creation, analysis, design, and optimization, and leveraging effective strategies, you can maximize the impact of your display ad campaigns.
However, for this, you need professionals who are adept in digital ads and know how to optimize your ads considering your niche, product, target audience, ad budget, and campaign goals.
If you are struggling to find the right digital marketing agency to market your brand to the right audience, your struggle ends here because Hashe Agency can make your dream a reality.
We at Hashe Agency, have a team of experts who have the required skill set, knowledge, and experience to make your business an ultimate success story with the right display ad strategy. So, what are you waiting for? Reach out to us for more information now and get ready to upscale your business!
