Around 4.26 billion people in the world use social media, and nowadays, these platforms offer a wide range of features to leverage businesses. Did you know that 45% of online users turn to social media in the process of making a purchase decision? This makes having a robust holiday social media strategy crucial.
Holiday posts and social media campaigns are a great way to capture the attention of shoppers online, improve client retention, create brand awareness, and drive traffic & sales.
Therefore, the holiday season is the perfect time to create a strategy for engaging with your audience on social media. As. most companies and audiences are more active and engaged during this time.
The right message, delivered at the right time and in the right way, can have an impact on the audience. Moreover, if that message carries some emotional connection, it will be more powerful.
So, if you’re looking for ways to be strategic and stand out with your holiday social media posts during the busy holiday season, this blog is for you.
In this blog, you’ll explore some of the best holiday Facebook post ideas to help you create customer relationships and grow your social media following in the process.
Let’s get into it!
Creative Holiday Social Media Post Ideas
Gift guide posts
Gift guide posts can help boost holiday sales by showcasing your products as perfect holiday presents. You can offer customizable design options to your customers and ensure timely delivery to make your services the most desired. Highlight a variety of products to cater to different budgets and tastes.
You can implement ideas like:
- Showcase customer reviews to build trust.
- Creating themed gift guides (e.g., “Gifts for Mom”).
- Offering exclusive holiday discounts.
- Including high-quality images of custom products.
Holiday product unboxing videos
Showcasing holiday-themed product unboxing can build anticipation and captivate your audience. Locally produce your holiday products and create custom holiday packaging designs for a memorable unboxing experience.
However, you can try out these unique ideas for holiday product unboxing posts:
- Customer unboxing videos to portray authentic reactions.
- Live unboxing video streaming to generate real-time excitement.
- Exclusive giveaways for engagement.
Create Giveaway Posts to Engage Your Audience
Giveaways and Freebies can make your customers want to stay updated with what your brand is offering. However, the holiday season is the best time to do a giveaway as it encourages people to buy more in the future and promotes brand recognition.
A giveaway from a brand draws more appreciation during the holiday season Since people are already in a giving mood. Moreover, it can boost your social media engagement during the holidays and the traction can show up in the form of tagging, comments, and sharing of content.
Run Special Holiday Discount Offers to Attract Customers
Holidays are the perfect time to introduce exclusive offers, especially on items that are never on sale. Such offers encourage people to buy a service or product available at a discounted rate by creating fear of missing out. Additionally, platforms like Google, and Facebook Ads, can be used to run targeted ads to reach a wider audience group.
However, it is critical to ensure to keep your prime focus on creating a sense of urgency highlighting that the deal is for a limited time and you might lose this amazing offer that only happens once a year. People tend to make big purchases on discount offers. This helps a brand in gaining revenue and consideration for any future purchases.
Feature Customer-Shared Content & Create Campaign-Specific Hashtags
Featuring consumer-generated content is the ultimate proof of credibility and authenticity. However, keeping track of or managing such huge traction in messages can be difficult. Therefore, a highly tangible and practical solution is to create a campaign-specific hashtag.
Create posts for Countdown to shipping deadlines
Create urgency by creating engaging countdown posts to encourage your audience to complete their shopping. Moreover, you have to ensure your custom products arrive on time to gain customer trust and word of mouth. You can use easy-to-create visuals to remind customers of cut-off dates to boost engagement and drive last-minute sales.
Unique content ideas you can implement include:
- Sharing reminders with product highlights
- Creating a countdown timer graphic
- Offering a “last chance” discount
- Posting customer reviews to build trust and FOMO
Conclusion
In conclusion, People get excited and go into their shopping mode when the holiday season approaches because it often brings discounts. Many brands take this time as an opportunity to boost sales by offering exclusive offers.
For example, the black Friday sale often brings great deals and big discounts. Brands that leverage this holiday campaign strategy succeed in building engagement by sharing holiday-exclusive discounts.
So, if you want to ramp up your holiday social media marketing strategy you can try out these above-mentioned holiday social media tips to bring cheer to your brand.
However, this might seem overwhelming to you and for that, you might need to hire professionals. In such cases, Hashe agency can help by taking over your holiday marketing.
We have an expert team on board who are adept in their skills and can make your business leverage holiday marketing to its full potential. We will work wonders online to bring you unprecedented growth while you can focus on delivering exceptional products/services to your customers. So, what are you waiting for? Reach out to avail the opportunity of growing your business with Hashe agency’s holiday Advertising experts and start driving results. Get in touch with us today.
