Bing Advertising is an underutilized but effective tool for businesses to enhance their online presence. However, Google or Meta Ads are the first thing that hops to your mind when thinking of online advertising platforms, but Microsoft Bing Advertising is another platform with great potential that is often left unexplored. Bing’s marketing strategy allows brands to extend their reach toward new audiences and helps generate considerable ROI.
However, if you want to learn more about advertising on Bing, his blog is for you. In this blog, you will explore what Bing advertising is, why you need it, and how to create Bing ads.
So, let’s get into it!
What is Bing Marketing?
Bing marketing is also called Microsoft Advertising. Bing Ads is a system that enables running PPC campaigns in another search engine, which is the Bing search engine owned by Microsoft. It uses artificial intelligence to better optimize your ad campaigns, helping them reach a wider target audience.
Why you should advertise on Bing?
1. Reach a Different Audience
Bing has a different audience base as compared to Google in some key ways:
- Usually wealthy and older
- More likely using a desktop
- Have high disposable income levels
If your business intends to target a high-income group, Bing Ads would be a great option.
2. Lower Competition Means Greater Return
Bing has a lower competition for keywords as only a few businesses post ads on Bing, which means a high potential for higher ROI and lower cost-per-click rates. Such a strategy can help small and medium-scale businesses with limited budgets to launch full-scale campaigns for a fraction of the cost.
3. Cross-Platform Reach
Microsoft Advertising can make your ads appear on:
- Syndicated partner sites.
- Microsoft-owned properties like MSN.
- Yahoo and AOL search networks.
This is why advertising on Microsoft Bing can significantly enhance the reach of your campaign with little effort.
How to Create a Microsoft Bing Ads Account?
Step 1: Create An Account
Go to the Microsoft Advertising website and click on Create an account. If you’re currently using Google Ads, this process would be easier using the export-import function of Microsoft Ads.
Step 2: Choose Your Campaign Type
Bing Advertising offers several campaign options, such as:
- Search Ads: These are text-based ads that show up on Bing search results
- Audience Ads: These are display ads shown across Microsoft’s Audience Network, like Outlook and MSN.
- Shopping Campaigns: Such ads work best for e-commerce businesses selling physical products.
However, you need to select a campaign type suitable for your marketing goals.
Step 3: Set Your Budget & Bids
Bid marketing allows you to set either a monthly or daily budget and select from the bidding options provided by Microsoft, including:
- Manual CPC bidding: This allows you to assign bids yourself.
- eCPC (Enhanced CPC): This automatic bid adjustment maximizes conversions.
- Target CPA: This involves automatic bid adjustments to ensure you achieve your high cost per acquisition.
Step 4: Research Keywords
Finally, you have to shortlist related keywords for your ad campaign with low competition and search volume by using the Microsoft Advertising Keyword Planner.
How to Create Successful Bing Ads?
1. Write Eye-Catching Headlines
Headlines are critical for a successful ad campaign; they should aim to halt browsers. They must be:
- Clear & Concise: Provide the information on your offer in simple terms.
- Direct & Specific: Make the unique selling point or features of your offer clear.
- Use Keywords: Use target keywords for high click-through rates.
2. Write Persuasive Ad Copy
The body of your ad must explain the headline. It should list your product/service’s benefits and provide suitable solutions to the mentioned pain points, and it must end with a persuasive call to action. Some good CTAs may include:
- Order now and save X%
- Book Your Free Consultation Today
- Sign up Today
3. Use Ad Extensions
Ad extensions can make your campaigns more visible. However, some of the most commonly used extension types include:
Sitelink Extensions: These links direct users to certain pages on your website.
Call Extensions: It offers your customers the ability to reach out with a clickable phone number.
Location Extensions: Such extensions work best to display your business address to target or potential customers.
4. Optimise Your Landing Page to Be More Effective
Your landing page should reflect the message in your ad! Here is what you should practices to follow:
- Mobile-friendly interface
- Optimized loading speeds
- An eye-catching headline
Conclusion
In conclusion, Bing Advertising is a great resource for reaching a comprehensive audience, helping to realize your marketing objectives, and getting a better return on investment.
This platform will enable you to design effective ad campaigns to get desired results by optimizing your ads in the best way possible using AI. Moreover, it offers a cost-effective and powerful way to reach new customers. With its advanced targeting options, unique audience, and lower competition, it’s the best choice for businesses of all sizes.
However, if you are looking for expert guidance, feel free to reach out to us at Hashe agency. We have an expert team on board who are adept in their skills and can make your business leverage Microsoft Bing advertising to its full potential. So, what are you waiting for? Reach out to avail the opportunity of growing your business with Hashe agency’s Bing Advertising experts and start driving results. Get in touch with us today!
